Ho-yen Leung
brand | culture | strategy
What I do
Qualitative and Quantitative Research
Positioning
Brand Personality
Brand Expression
Voice and Tone
Architecture
Socialization Strategy
Brand Strategy
Insight Generation
Persona Development
Journey Mapping
Touchpoint Ideation and Optimization
Retention and Loyalty Strategy
Digital Experience Management
Experience Strategy
Trend and Competitive Analysis
Ideation Workshoping
Prototyping and Testing
New Product Development
Innovation Roadmapping
Innovation
Who I work with
A Work of Substance
Alcon
American Family Insurance
Boston Consulting Group
Campbell's Soup Company
Capital One
CFA Institute
Checkpoint Therapeutics
Choose New Jersey
Clayton, Dublier & Rice
Duke University
Dupont Studios
Edward Jones
El Pollo Loco
Emcee (now Bits of Stock)
Envestnet
Haleon
Indigenous Pact
Lucid Motors
Mars Petcare
Metalmark Capital
MIT Center for Biomedical Innovation
Reckitt
Rutgers-Health/RWJBarnabas Health
SURROUND Studios
Voyager Digital