Ho-yen Leung

brand | culture | strategy

What I do

  • Qualitative and Quantitative Research

  • Positioning

  • Brand Personality

  • Brand Expression

  • Voice and Tone

  • Architecture

  • Socialization Strategy

Brand Strategy

  • Insight Generation

  • Persona Development

  • Journey Mapping

  • Touchpoint Ideation and Optimization

  • Retention and Loyalty Strategy

  • Digital Experience Management

Experience Strategy

  • Trend and Competitive Analysis

  • Ideation Workshoping

  • Prototyping and Testing

  • New Product Development

  • Innovation Roadmapping

Innovation

Who I work with

  • A Work of Substance

  • Alcon

  • American Family Insurance

  • Boston Consulting Group

  • Campbell's Soup Company

  • Capital One

  • CFA Institute

  • Checkpoint Therapeutics

  • Choose New Jersey

  • Clayton, Dublier & Rice

  • Duke University

  • Dupont Studios

  • Edward Jones

  • El Pollo Loco

  • Emcee (now Bits of Stock)

  • Envestnet

  • Haleon

  • Indigenous Pact

  • Lucid Motors

  • Mars Petcare

  • Metalmark Capital

  • MIT Center for Biomedical Innovation

  • Reckitt

  • Rutgers-Health/RWJBarnabas Health

  • SURROUND Studios

  • Voyager Digital